The Dream of Green Tires

For almost two decades I have been dealing with environmental issues, investing in technologies that are intended to help make society's lifestyle more sustainable. In my opinion, one of the most important measures is the establishment of circular economies. An example of a non-functioning circular economy is the global tire market: to this day, not a single tire on this planet is fully recycled, which has a huge environmental impact. Therefore, this paper deals with whether and how the tire industry can be transformed into a circular economy. I'm happy to reveal in advance: it's already possible …